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Head-to-head

MailerLite vs Kit

MailerLite is friendly and simple; Kit is built for creators who plan to sell products.

Verdict

Pick MailerLite for a clean first newsletter with a generous free plan. Pick Kit if you sell digital products or paid newsletters and want creator-focused tools.

When MailerLite wins

  • You want the simplest editor and the friendliest free plan
  • You are running a small business list, not a creator business
  • You care more about clean emails than fancy automations

When Kit wins

  • You sell digital products or paid subscriptions
  • You are a YouTuber, podcaster or course creator
  • You want creator-specific landing pages and templates

At a glance

Comparison of MailerLite and Kit
ToolBest forStarting price
Rank 1MailerLiteBeginners, bloggers and small businessesFree plan available; paid from about $10/month
Rank 2KitBloggers, YouTubers, podcasters and course creatorsFree plan available; paid from about $33/month (billed yearly)

The two tools, in full

  1. Rank 1
    Top pick

    MailerLite

    Simple, friendly email marketing that doesn’t need a manual.

    Best forBeginners, bloggers and small businesses

    What it does

    MailerLite lets you design emails with a drag-and-drop editor, set up automations, build sign-up forms and landing pages, and even run a simple website, all from one clean dashboard.

    Strengths

    • Clean, beginner-friendly editor
    • Automations, forms and landing pages included
    • A free plan to get started
    • Affordable paid plans for growing lists

    Good to know: The free plan has limits, and extras like more users and advanced tools need a paid plan. Prices rise as your list grows.

  2. Rank 2

    Kit

    Email built for creators who want to turn an audience into income.

    Best forBloggers, YouTubers, podcasters and course creators

    What it does

    Kit (formerly ConvertKit) helps creators grow an email list, send newsletters and automate follow-ups. You can also sell digital products and paid newsletters straight from your emails.

    Strengths

    • Made for creators, with simple automations
    • Sell digital products and paid newsletters
    • Landing pages and sign-up forms included
    • A free plan to get started

    Good to know: Paid plans get pricey as your list grows, and prices have gone up recently, so compare before you commit.

Frequently asked questions

Which has the better free plan?
Both free plans cover small lists. MailerLite is easier to use, and Kit is stronger if you plan to sell something later. Check the current subscriber limits on each website.
Can I migrate from MailerLite to Kit?
Yes. Both tools support CSV import and can migrate subscribers and tags. Plan a quiet day for the move so your open rates do not dip.
Which is better for a blog newsletter?
MailerLite is simpler if you only send newsletters. Kit is better if you also want to sell ebooks or courses from the same tool.