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FIVE PICKED

AI Tools · The 5 best

Marketing & SEO

AI tools that help with copywriting, content planning, search optimization and campaign work. We compared the options and narrowed them down to five. Each one is ranked, with a clear note on who it suits best.

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The 5 at a glance

Comparison of the 5 picks for Marketing & SEO
ToolBest forStarting price
Rank 1SemrushMarketers and agencies who want one platform for SEO researchPaid plans from about $140/month; free trial available
Rank 2Surfer SEOWriters and SEO teams optimizing articlesFrom about $49/month (billed yearly)
Rank 3NeuronWriterSolo writers and small teamsFree trial available; paid from about $23/month
Rank 4FraseContent teams planning articles from search resultsFrom about $39/month (billed yearly)
Rank 5WritesonicMarketers who want to draft content and track how their brand appears in AI searchFree trial available; see website for current plans

Our 5 picks, ranked

  1. Rank 1

    Semrush

    An all-in-one SEO and marketing toolkit.

    Best forMarketers and agencies who want one platform for SEO research

    What it does

    Semrush helps you research keywords, check competitors, audit your site and track rankings, with AI tools to help plan and write content.

    Strengths

    • Powerful keyword and competitor research
    • Site audits and rank tracking
    • Content and ad research in one platform
    • Free trial and a limited free account

    Good to know: It has a lot of features, so it takes time to learn, and costs add up on higher plans.

  2. Rank 2

    Surfer SEO

    Write content that matches what ranks on Google.

    Best forWriters and SEO teams optimizing articles

    What it does

    Surfer analyzes top-ranking pages and shows you what to include in your article, with a scoring editor and AI writing help.

    Strengths

    • Clear scoring editor that shows what to improve
    • Built-in AI writing help
    • Keyword and search-results analysis
    • Good for ongoing content work

    Good to know: Plans limit how many documents you can create, and there is no free plan.

  3. Rank 3

    NeuronWriter

    A budget-friendly content optimization editor.

    Best forSolo writers and small teams

    What it does

    NeuronWriter gives you SEO recommendations while you write, based on what ranks for your keyword, plus AI writing credits.

    Strengths

    • Low starting price
    • Editor with clear SEO recommendations
    • Content analyses and AI writing credits
    • Free trial available

    Good to know: Plans include a set number of content analyses each month, and it is less polished than pricier tools.

  4. Rank 4

    Frase

    Research, brief and optimize content in one place.

    Best forContent teams planning articles from search results

    What it does

    Frase builds content briefs from top-ranking pages, helps you write with AI and scores your article so you know what to improve.

    Strengths

    • Content briefs built from top-ranking pages
    • Editor with optimization scores
    • AI writing and search-visibility tracking
    • Lower entry price than some rivals

    Good to know: Plans and limits vary, so check the billing terms carefully after any free trial.

  5. Rank 5

    Writesonic

    AI writing plus SEO and AI-search visibility tools.

    Best forMarketers who want to draft content and track how their brand appears in AI search

    What it does

    Writesonic helps you write articles, ads and landing-page copy with AI, and includes SEO tools and tracking for how your brand shows up in AI search.

    Strengths

    • AI writing for articles, ads and pages
    • SEO and content tools included
    • AI-search visibility tracking on higher plans
    • Free trial to test it

    Good to know: Plans change often and some features sit on higher plans, so check what is included.